Neworld Associates, great relationships build great brands

Facebook made two big announcements in the last 24 hours. The social network is further embedding itself into Microsofts search engine Bing, and the new version of Skype (5.0 to be exact) comes with Facebook integration. It would almost seem like Facebook is on a scramble to fortify its core service with further features from existing providers.... Gimme More »

I found some really interesting examples of Twitter being used for marketing that I thought I'd share. Twitter, in my opinion, is a fantastic news source. The speed at which stories are spread across the world is fast enough to make traditional news organisations seem slow. As was the case with the recent car bomb in Derry when Twitter users in... Gimme More »

Over the last year Facebook has been heavily criticised over its privacy settings. It has been one major chink in the armor of Facebook and something a competitor could easily exploit. However, last night Facebook announced several changes in their service that seek to answer critics once and for all. The first is a new groups setting, which is... Gimme More »

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in social media is on the likes of Facebook, Twitter and Youtube. While the poor old blog is seen as the less popular geeky cousin, everyone knows its... Gimme More »

Pat Kinsley of Neworld is on Today FM's Last Word show around 4.45pm today to discuss Bertie Ahearns new advert. Last week the News of the World launched a new TV advert featuring their high profile columnists tucked away in various household spaces. This mightn't of raised any eyebrows apart from the fact one of the NOTW columnists is former... Gimme More »

Last night Facebook released some information on what the average 'liker' is like. Liker's are people that click the like button on the Facebook site and off the Facebook site through the use of social plugins. Social plugins can vary from the 'like' box at the top of this post to larger icons, pictures of your friends that 'like' the content to... Gimme More »

It can sometimes be difficult to keep up to date with all the new services and updates to existing products Google release. From a simple search function the company has diversified into a wide range of online activities, all aimed at making our web experience better and more productive. We might be familiar with some of them such as Gmail,... Gimme More »

It may be a misconception that social media, and more-so social networks, are dominated by teenagers and early twenty somethings as research from the USA, and a little bit of number crunching I did myself, indicates. Since 2008, statistics from the USA, have indicated that one of the fastest growing age groups on Facebook has been in the 50+... Gimme More »

Yesterday afternoon Neworld MD Pat Kinsley dropped into RTE to appear as a guest on their new afternoon slot The Daily Show. It's hosted by Claire Byrne and Daithai O'Se and promises a mix of current affairs and celebrity items. Pat was joined on the panel by boxer Keith Egan and discussed a wide range of topics from Bonds to Brian Cowen to dogs... Gimme More »

While we wait for the new look Twitter to arrive over here. I've compiled a list of ten quick Twitter tips to consider when using the platform for business. 1. Define what exactly Twitter will be used for and why you think it is needed as part of the communications mix. This will help to understand what role it will play and how to... Gimme More »