Neworld Associates, great relationships build great brands

Pride Month Every June we see brands launching a slew of rainbow themed campaigns and products. We love to see thoughtful and significant Pride initiatives like Dublin Bus’ 2018 “The Proudest bus”, or An Post’s 2021 “Bród” campaign! But at the same time we can’t help but cringe at other initiatives like Marks and Spencer’s LGBT... Gimme More »

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to distinguish which changes to online behaviour are short term and which are long lasting trends that will be sticking around post vaccine. Digital and... Gimme More »

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to interpret and understand. This week we’re going to discuss online data privacy and give you the insight and vocabulary needed to explore the topic... Gimme More »

In recent blogs we spoke about being authentic and building brand loyalty on social media. We suggested that a key part of creating an authentic social media presence and nurturing brand loyalty is understanding your audience- where they live online, how they behave, what problems they face and what motivates them. It’s unlikely that your brand... Gimme More »

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions us, unfortunately, in stage 5 “Declining Brand Loyalty”. This might not be the ideal spot to find ourselves in, however, understanding what... Gimme More »

We mentioned a few weeks ago that our No. 1 piece of advice for brands marketing on social media is to be authentic. This is because the collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms and these platforms were designed for people, not brands. In order to be welcome on social media,... Gimme More »

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized glass elevator. Most of the shopping takes place on the basement level which is compact and oddly lit. These two floors are connected by what looks like... Gimme More »

First things first, increasing social media followers is not a marketing objective for your brand. There are however a number of objectives which can be achieved more efficiently with a larger number of followers. For example, if you want to improve brand awareness or generate leads organically on Facebook or Instagram then a larger following will... Gimme More »

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost effective ways to reach your audience and strengthen your brand. So, how much does social media marketing cost? To understand the cost of marketing on... Gimme More »

The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools and impressive technologies. In many cases, they forgot two essential things: Social media was designed for people, not brands. Social media... Gimme More »