REBRAND
This brand-led process sees the introduction of a new brand mark ‘The Brio’ to demonstrate how Maxol are constantly evolving, bringing new ideas and innovations to customers.
Branding an Irish icon
THE PROJECT
At the Heart of It
We were approached in 2011 to partner with this iconic Irish brand. Together with the Maxol management team we created a brief to identify ways to make the brand relevant to an increasingly service-driven market. A deep dive approach was taken to unearth new opportunities and to drive change within the organisation. Above all, the brand identity had to build on the relationships and roots Maxol has with the community.
THE RESULTS
A new strategic position has been carved out along with a fresh new brand identity, which is being rolled out across over 200 forecourts on the island of Ireland. This brand-led NPD process is being migrated to other business units as a template for developing new product and service offerings. Watch this space to see what we have created for their new café! The Maxol brand is developing apace.
Check out our slick new design for Maxol Lubricants here »
Skills used on this project were:
Brand Strategy / NPD / Copywriting / Corporate Design / Packaging Design / Art Direction / Station Fit-outs
