MBio
MBio creates powerful superfood ingredients all from a single natural source – the mushroom. The company was borne out of a strategic move by parent company, Monaghan Mushrooms, to create a highly innovative, next generation food ingredients company.
MBio needed a compelling brand story that encompassed its scientific credentials yet always related back to consumer lifestyles and demands. This consumer-focused brand positioning has created a clear platform for MBio as thought leader and industry expert.
