Neworld Associates, great relationships build great brands

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple fines and sittings in front of the US Congress, delivered the keynote speech for Facebook’s 2019 conference with an emphasis on building a more... Gimme More »

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from gossip to current events. Here’s a look back at some 2018 digital and social media marketing insights which will help inform your social media and... Gimme More »

I suppose it helps to have a big budget but Apple continually hit the nail on the head when it comes to getting into the heads of it's consumers. They do a great parody of our Covid 19 lives working from home (WFH) and all the chaos it can bring while also showing off how amazing their tech can perform to adapt. 6 mins 55 seconds enjoy! Gimme More »

January 2006, 21-year-old Alex Tew sat in his bedroom in Wilshire, watching the final pixels fill up on a computer screen. He was about to become a millionaire. All it took was $50, 2 days of his time, and an idea that in his own words was a...  “get-rich-quick scheme that actually worked.” It started when he asked himself  how can I make... Gimme More »

After I read Rashima's post last week featuring beautiful street art on the walls throughout India, I was reminded of a festival in my home town of Waterford that similarly promotes and celebrates street art. Originating in 2015, the Waterford Walls street art festival is now an annual event that hosts world-class national and international... Gimme More »

I recently started listening to a new podcast - WorkLife with Adam Grant. Adam Grant is an Organisational Psychologist who, in his own words, “studies how to make work not suck.” I’ve always been particularly interested in the application of Organisational Psychology. Psychology has been applied with great effect to various fields like... Gimme More »

‘The Purse’ tells the true story of two Wales fans, brothers David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations. Olive left her sons an inheritance on the sole condition that it was used to follow their beloved Wales, as well use her favourite Welsh Dragon purse which... Gimme More »

Every time I waltz into a place I always look out for its walls. Walls that have vibrancy, some history and maybe, a message. It’s the best way to familiarise myself with the energy of a town, a city, and its people. And, the riot of colours, splashed across, is quite uplifting! Growing up in India in the 90s, I was accustomed to seeing city... Gimme More »

There was a big buzz last month when Zippy Kidstore launched their HAPPY Ungendered Collection. Every clothing item in the collection can be worn by both boys and girls from 3 to 14 years old. Zippy highlights that the colours are what makes the collection special. Each colour is used to represent a personality and each clothing item... Gimme More »

Two weeks ago I visited the Copper House Gallery just off Pleasants Street on my lunch break. There was an exhibition on which explored contemporary type and lettering design from artists around Dublin. The name of the exhibition was called Letterbomb. Using the theme of Taboo as a brief, the artists were asked to respond typographically. The... Gimme More »