Neworld Associates, great relationships build great brands

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a button, Hailo then knew where you were. And you could also see where they were and how long till it arrived! Gone were the frustrating “Where’s my... Gimme More »

Keeping your packaging fresh and up to date will keep your brand where you want it to be. Seen, purchased and loved by your target audience. And as you probably know by now, you may currently be the brand leader but it’s only a matter of time before your competitors are nipping at your heels. So, if your competitor has just refreshed, and you... Gimme More »

The process of selecting an agency to work on your website can be challenging. There are many web agencies out there, how do you choose a good one? More importantly, how do you guarantee that the agency you select is the best fit for your company? Here are five questions to ask a web agency when evaluating prospective agencies to work on your... Gimme More »

February 19, 2019. The fashion industry mourns the loss of a true icon, as the news that Karl Lagerfeld has passed away hits the industry and filters down through the mainstream media. Amongst the sadness and tributes, there were stirs. What would happen to Chanel? Chanel and fashion are almost synonymous at this stage, the 110 year-old... Gimme More »

It's World Compliment Day! A day when people show extra appreciation to those they come into contact with by dishing out sincere personal compliments. The holiday began as ‘National Compliment Day’ in the Netherlands but the creators quickly decided it should go global and so they began World Compliment Day in 2011. Their goal was to make... Gimme More »

Injecting colour and energy into our streets, transforming the city’s landscape and bringing the joy of art to the people… Dublin Canvas is a community art project that delivers on so many levels. The project takes previously dull public spaces and transforms them into works of art. Showcasing the talents of people from all walks of life.... Gimme More »

So, you want to know if we can taste shapes? Stay tuned to find out. Sensory overload! At any given moment, we are bombarded with sensory information. Our brains are faced with the task of separating all of that information and directing it to where it belongs within a mere fraction of a second. What information needs to be sent to our... Gimme More »

Everybody meet Imma, a beautiful Japanese girl. She's fashionable, popular and going viral on Instagram and Twitter. She's taking the fashion industry by storm. You may be wondering... So what?! Just another fashionista. She isn't though. She's something else, something that you can't tell by the photos. She is, in fact, not real. MIND... Gimme More »

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid to get creative. Why ‘Comics’? Comics are an entirely different beast from written words. Comics are heavily geared toward visual storytelling... Gimme More »

Vintage packaging design has been a highly effective trend in the last couple of years. It's decorative, it's old and it's a great way to catch consumers’ attention on shelf. From bold slab serif text to calligraphic symbols to foil finishes, it's no doubt there are some eye-catching pieces out there. They can be visually complex or... Gimme More »