Neworld Associates, great relationships build great brands

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of blockbusters, pantos, politicians and protest placards. Humbly sitting shoulder to shoulder with these posters, its monotone message simply read "You are... Gimme More »

The team at Neworld Associates have been building websites for our clients since 1995. In those days websites were extremely basic, consisting mainly of tags for headers, paragraphs, and links. By the mid 90s HTML had advanced to support features such as background colours, font sizes and table-based web page structures allowing content to be... Gimme More »

Bauhaus celebrates a milestone 100th birthday this year. It’s style is still relevant to design today - marriage of form and function is still the back bone of taste and sophistication. Bauhaus pieces were designed to be functional above all other qualities, stripped down to their basic elements and reduced to simple geometric forms. This is... Gimme More »

Product Life Cycle Almost all products have a specific life span known in marketing terms as the Product Life Cycle. This cycle spans the duration of the product from the time that it's launched to the time that it exits the market. Some products never actually exit the market, with marketers learning over time and through exacting research how... Gimme More »

It's that time of year... For one week only, shelves are fully stocked with roses, teddies and greeting cards. When we hear the words ‘love’ and ‘brand’ we automatically think of romantic items like special chocolates, flowers, perfumes, jewellery, fine wines, foods or even the likes of the tantalising Victoria’s Secret. For many... Gimme More »

One of my favourite programs kicked off on Sky Arts this week and it's well worth a watch whether you are an artist or not. Sky Arts 'Portrait Artist of the Year' invites professional and amateur artists to produce a portrait painting of famous sitters. The panel of judges select the eventual winner through several rounds where they will receive... Gimme More »

We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little overwhelming at times and can make filtering out bias and falsehoods difficult if not impossible. It is important to work on developing a strong internal... Gimme More »

It is the end of January and we are still in the realm of New Year Resolutions. Everything from ‘Operation Transformation’ to ‘Dry January’, renewed Gym memberships and Vegan lifestyles have all been mooted as suggestions for a ‘New Year, New You’. These are all very well-meaning but for the most part can be a little difficult to... Gimme More »

Following on a recent blog posted by Anita Kerr and myself, I have since come across some more interesting facts on employee engagement from an H.R. prospective. A key element to managing employees in an efficient manner is having simple, clear goals that create clarity, alignment and job satisfaction. It is important to create clarity around what... Gimme More »

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa Nadal seemed to order takeout! Strewth, what’s that fella doing? It was, in fact, a very clever “integrated” television... Gimme More »