Neworld Associates, great relationships build great brands

How do you choose the destination of your next holiday? Are you talking to friends? Looking at pictures on travel websites? You’re probably scrolling through your Instagram feed seeing your friends and influencers posting gorgeous selfies on a white sand beach, margarita in hand wearing a cute, trendy hat and sunglasses. Let’s be real. It's... Gimme More »

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with prestigious brands like Guinness, Jameson, Marks & Spencer, Sainsbury’s, Heinz, KFC and Aldi to name but a few. As a Chef he holds a BA in... Gimme More »

We use icons in an attempt to universally represent meaning. On websites and in real life, icons are often used in place of or in addition to text. But what happens when the item on which an icon is based is no longer recognisable to a younger cohort of website users? Does the antiquity of the original object make the icon less relevant? Or has... Gimme More »

If you haven’t seen Yorgos Lanthimos’s The Favourite you are missing out. It is no normal 18th century English drama. It centres on Queen Anne (played by Olivia Coleman) who is traumatised and in ill-health, her longtime friend and adviser Sarah Churchill (Rachel Weisz) who is the Duchess of Marlborough and her cousin Abigail Masham (Emma... Gimme More »

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s bigger and bolder than ever to lift the spirits of the nation! This year it is more adventurous than previous years, spanning across both the UK... Gimme More »

Packaging is often the most critical marketing touchpoint for your brand. Obviously, this is especially true in the food and drinks sector. Not only does it serve a function, but it also forms an integral part of the consumer’s experience. They view it on shelf, they touch it, hold it, and hopefully, they put it in their trolley or basket and... Gimme More »

What is the world coming to? Ireland’s first permanent alcohol-free bar, The Virgin Mary, is due to open from mid-February. Unheard of until now, what would my grandad, Mathew Ryan, think of it? I’d have a fair guess - he’s turning in the grave! A sin. After all, this was the man who upon retirement made his life long dream come true and... Gimme More »

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was all it took to end police brutality? (Soz for bringing it up again, Kendall!) More recently, we saw it when Nike made Colin Kaepernick the face of... Gimme More »

Faith in humanity restored! Benefit Cosmetics Ireland has recently chosen Irish model Kate Grant, who has Down Syndrome, as the fresh face for its campaign to promote the brand’s new ‘Roller Liner’. It’s a glorious day when you come across inspiring news like this. Recently, we're seeing more and more brands make a deliberate effort to... Gimme More »

The nature of my work has me take stock of all the happenings in the branding world - what brands are thriving and what brands are going for a facelift! Also, to identify whether a trend is a fad or a timeless technique. Having said that, it’s quite tricky to pick the long-lasting trends from the vast sea of great work. However, after reading... Gimme More »