Neworld Associates, great relationships build great brands

The world's first flat wine bottle has been brought to our attention, as it was named one of the finalists at the 30th Awards for Packaging Innovation. The packaging team and I visited the London Packaging Innovations last year and have been on the lookout for cool packs coming through these events ever since. The inventors, Garcon Wines,... Gimme More »

As web developers, Neworld often get asked to review underperforming websites to identify issues and failings. Sometimes these are formal audits that involve detailed research and analysis of the sites and sometimes they are more informal reviews, but the same basic flaws turn up time and time again. Here are just five of those most frequent... Gimme More »

Whilst graphic designers aren't the best spellers in the world, they're known for being sticklers for detail. One of our greatest flaws is never being able to switch off. When out and about there could be any number of design crimes that make our hearts sink, our brows furrow and our eyes twinge! Thankfully, there's a hero among us - The Grammar... Gimme More »

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in the hope of bringing it back to life and help it compete against the growing competition. The project encompassed a new look that aimed to unify Toys... Gimme More »

I’m calling it “The January Effect” What is it about the start of a new year that makes us want to transform and start fresh. It's almost as if we want to kick off all traces of the last year and begin completely all over again - lose 10 pounds, get fit, dry January, etc... For the next month, we will replace our December splurges on... Gimme More »

Coming from a design background, I have always been curious about the vintage shaped fridge with the peculiar name that seemed to be a must have for anyone that fancied themselves a lover of design. Why the design style? Why the name SMEG? What does it mean? We don’t always want to remember retro - whether that’s shaggy brown carpets... Gimme More »

Arriving back at Dublin airport after your travels is never easy, especially when you have left the winter sunshine behind only to be replaced with the ever-present dull grey skies of Dublin. But something did manage to lift my spirits (momentarily at least!) while making the journey home after Christmas. The exhibition ‘All in a Name’ is... Gimme More »

Has a takeaway coffee moved from being a daily treat into an expensive habit? On 1st January 2019, Irish VAT increased from 9% to 13.5% on hospitality services. This increase effects restaurants, hotels and coffee shops and without a corresponding increase in prices, the increase would leave these businesses 4% worse off. Coffee chains such... Gimme More »

Putting your customer first truly makes a difference On a recent trip to the US, I was exposed to 2 very different experiences from the same American airline. For whatever reason, the ticket purchased did not include a checked bag (on an international flight - are you kidding me?), nor did it allow me to choose a seat without shelling out... Gimme More »

It’s first day back to work for 2019! Yet another Christmas has bitten the dust but it’s ok folks, just another 360 days until the madness of the next one. Even with all the advance notice, there was still the last minute trudge to cover everything and everyone on ‘The Xmas List’, trying to find that perfect present. Over the years,... Gimme More »